Britney Mroczkowski launched She Does Deals because the room she needed early in her career didn’t exist. The inaugural session proved the gap is real, and the demand is there to fill it.

Look at the masthead of any major non-realtor commercial brokerage and the picture hasn’t changed much since the mid-2000s. CREW Network’s 2025 benchmark study puts women at 38% of the CRE workforce — one percentage point higher than 2020, two decades of flatline. At the ownership and principal level, the gap widens. In development and construction, wider still.

Britney Mroczkowski has spent 17 years operating across all three. As Florida’s Commercial Designated Managing Broker at eXp Commercial — and before that, a Colliers retail leasing specialist, VP of Retail Development at BTI Partners, and licensed general contractor — she has navigated that gap from every angle. She Does Deals is a new monthly mastermind she launched in April as her direct response to it.

The inaugural session drew brokers, developers, and allies from across the country. What they got was an hour of peer-level candor from working advisors and brokers, moderated by someone with the track record to match.

The Résumé Behind the Room

At Colliers, Mroczkowski closed 53 transactions in a single year — more than one per week in a field where two or three closings per year is considered a strong performance. She put 30,000 miles on her car that year in the process, and left with 43 active listings still on the table when BTI Partners recruited her away.

At BTI, she built out Westshore Marina District, a 52-acre mixed-use waterfront development in Tampa, oversaw retail projects across the state, and earned her GC license at her employer’s insistence. She then launched Build It Brit, a brokerage-development-construction brand, and joined eXp Commercial five years ago to oversee the operations in Florida.

What the bio skips: her first job out of college, at a boutique firm that no longer exists, she was told that she would spend her career answering phones at a front desk. She left the following week and called Colliers.

She earned her CCIM at 25. She did it partly for the education and network, partly because she was young, looked younger, and needed letters after her name that made clients stop asking if she was the assistant. That credential, she told the group, bought her credibility until her deal history could speak for itself. She Does Deals exists to shorten that gap for the practitioners who come after her.

The Data Behind the Mandate

The 2025 CREW Network Benchmark Study on workplace data and trends in commercial real estate found that women represent 38% of the commercial real estate workforce, up just one percentage point from 2020. That number has remained essentially flat for two decades. 

For women of color, the picture is starker. Research shared by one session participant ,who joined eXp Commercial specifically to improve that representation, puts Black women at an estimated 1–2% of commercial brokers nationwide. The data is difficult to isolate because many states don’t issue a separate commercial real estate license.

John LeTourneau, Director of Commercial Operations at eXp Commercial, framed the opportunity plainly in his opening remarks: “We have the largest startup of minority and women-owned small businesses in U.S. history, and there is a huge gap between the talent that’s now aging out and the next generation that needs to step in. There is such a need for representation — people who speak the language of the clients they serve.”

What Came Out of the First Session

Mroczkowski ran the session as a working mastermind . She posed questions to the room, and they were answered from the floor by true brokers working live deals. The candor was notably unguarded for a first call with a mixed audience.

LOI terms that don’t survive the lease

One advisor who attended walked the audience through a near-miss on one of her first lease deals: an electrical buildout the landlord had agreed to in the LOI wasn’t carried into the final lease document. The landlord refused to honor it. Both agents ultimately split the cost; the tenant waived the item. Mroczkowski’s protocol, stated without hesitation: before any lease draft goes to a client, she checks it against the LOI line by line. She does not redline the document, but bullet-points discrepancies in a plain-language email and directs the client to review with their real estate attorney, maintaining a clear paper trail. The corollary she added: when a client needs legal counsel, give three names — all leasing or real estate specialists. A general practitioner handling divorces on the side has killed more deals than most practitioners care to count, she noted.

Commission integrity under pressure

Mroczkowski mentioned, almost in passing, that in 17 years she has never reduced or surrendered her commission. “Our time is very valuable. We do not work for free.” The framing she offered was that creativity in deal structure is always available. The fee is not. For a room where many practitioners — particularly women — regularly discount under client pressure, that position landed differently than a standard negotiation tip.

The compounding case for specialization

Another attendee came into commercial real estate with 26 years in healthcare operations and an instinct, common to new CRE practitioners, to take every deal type available. She quickly learned that breadth was costing her traction. She’s now focused exclusively on health and wellness real estate, specifically helping providers use commercial property to grow their practices, and building a personal brand around that positioning. She shared what she’s learned so far in the industry: existing professional networks are an underutilized CRE asset, and deep vertical expertise compounds faster than generalist coverage.

From the session: what brokers took back to their desks

• LOI-to-Lease Reconciliation — Verify every agreed term before the draft goes to your client, every time
• Three-Attorney Referral Rule — Always have options; always real estate or leasing specialists, never general practitioners
• Commission as a Fixed Variable — Creative deal structure is the tool; the fee is not the concession
• Vertical Specialization — Existing professional expertise is a CRE competitive advantage; don’t start from scratch
• Confidentiality as Fiduciary Value — What you don’t confirm to other parties is part of what you owe your client
• Live Cross-Market Network — Direct peer access to brokers actively co-brokering across specialties and geographies

The Guest: Cindy Greco on Leverage, Patience, and the Brand She Wishes She’d Built

Each She Does Deals session features a practitioner who has built something outside the standard brokerage track. For the inaugural session, Mroczkowski brought her mother, Cindy Greco, whose biography could be a case study in generational wealth built through commercial real estate.

Cindy’s family business grew from a produce cart to a regional grocery chain called Kash N’ Karry (eventually acquired and operating today as Winn-Dixie). When the family sold the grocery business, they kept the real estate — shopping centers, outparcels, ground-up developments across Tampa Bay. Cindy stepped into managing it all without formal training, learning by doing: her first ground-up development was an Eckerd Drugstore in 1998 (now CVS). She also managed a 232-room hotel and ran a European car import business — on a half-acre parcel the family had purchased for under $10,000.

That half-acre eventually sold for $850,000, representing roughly an 8,500% return, after Cindy negotiated directly with a car dealership that needed it as the entrance to their property. “We made her realize our parcel was worth as much or more than the 8 acres if she wanted to put her dealership there.”

When asked what she wished she had done earlier in her career, Cindy’s answer was immediate: build a brand and market herself consistently. From someone who moved significant assets across a 20-year career in near-total obscurity, that came as a specific observation of what she may have left on the table. “You didn’t have social media. You didn’t have the tools that exist today.” The tools exist now. That’s the point.

How You Can Get Involved 

Masterminds like this are rare in commercial real estate, and that’s the gap Britney is deliberately working to close.

She Does Deals is built for the conversations that don’t happen at most brokerages – where you made the mistake, what it cost, and who’s been through the same one and come out the other side. The deal flow that follows from those connections is a byproduct. The relationships with advisors who become colleagues, mentors, and peers in an industry that can be isolating even at the top, are the product.

The room is open. Every advisor at eXp Commercial, every agent at eXp Realty, and anyone outside the network who wants a closer look at what we’re building here is welcome. Men and women, at any stage of their career, with a story to share or a question worth asking are encouraged to join. The next session is May 28 – mark your calendar.