As we close the books on 2025, we are taking a moment to look at the metrics that matter. Yes, we grew our footprint and increased our market share, but our primary focus this year was all about optimizing our platform for top-tier advisors.
Our objective for the last 12 months was clear: to build a more efficient, data-driven environment for commercial deal-making.
In a shifting market, “business as usual” doesn’t cut it. You need better data, a sharper brand, and smarter financial models. Here is a breakdown of how we strengthened our foundation in 2025.
1. A Stronger Brand for a Competitive Market
Presentation matters. This year, we overhauled our visual identity to ensure our advisors enter the market with a professional, unified look that reflects the global strength of eXp while giving our commercial brand its own distinct identity.
- The Rebrand: We executed a comprehensive refresh, including a new logo, color scheme, and typography, to align with where the industry is heading.
- The Digital Front Door: We launched a new website reflecting this identity, featuring a clearer value proposition and a dedicated insights page for real-time CRE news.
- Speed to Market: To help our advisors move faster, we released new toolkits, Canva templates, signage, and merchandise.
2. Data that Drives Deals
Access to critical data is the baseline for production. We made significant investments this year to integrate top-tier intelligence directly into your daily workflow.
- The CoStar Integration: We integrated CoStar, giving advisors direct access to industry-standard data for underwriting, market analysis, and comparables.
- Visibility & Competition: We launched the new Experts Directory to increase advisor visibility to the market, and the Production Leaderboard to track performance and benchmark success across the brokerage.
3. Built to Scale
We believe in rewarding production and making it easier to build teams. This year, we updated our ICON program and group structures to support those looking to scale their business.
- ICON & Group Updates: We announced critical updates to the ICON Program to better reward our top performers. We also introduced new Group Structures with half-cap benefits, making it more profitable than ever to build and lead a team at eXp.
- The Co-Sponsor Program: We launched the Co-Sponsor Program, creating a structured pathway for collaborative growth and revenue sharing.
4. Connection & Industry Presence
Real estate is a relationship business. This year, we proved that a cloud-based model can have a massive physical footprint.
- eXpCOMMCON: At eXpcon 2025, we hosted eXpCOMMCON, our first-ever full day dedicated to commercial real estate. The agenda focused on market economics and actionable strategy, featuring insights from Bob Knakal, economist Juan Arias, and leadership updates from Glenn Sanford, Leo Pareja, and Wendy Forsythe.
- Industry Visibility: We maintained a strong presence at key industry events including SIOR, IBBA, ICSC Las Vegas, TABB, and CREW, ensuring eXp Commercial remains visible in major deal-making corridors.
- Recognizing Excellence: We released the 2024 Top Producers list, celebrating the performance of our advisors.
5. Sharpening the Edge
The market moves fast, and staying competitive requires constant learning.
- eXp Commercial University: We launched an all-new on-demand education platform. From product specialty masterminds to the eXp Commercial Academy, advisors now have immediate access to training on asset classes, underwriting, business development, and more.
Looking Ahead to 2026
We are entering the new year with incredible momentum. The tools are sharper, the brand is stronger, and the community is more connected than ever before.
If you are currently an advisor, these tools are ready for you to use to win more business. If you are evaluating eXp Commercial, know that the platform is built to support high-level production.
Ready to learn more? Get in touch with our team today.